In a high tech world with an increasing search for balance, high touch will be the key to differentiate products and services. So instead of obsessing over which option high tech or high touch you should use when connecting with customers, try this twostep approach. Book one of our high touch high tech sizzlin science summer camp programs. Advertisement research from willis towers watson shows that one of the key qualities of high performing organizations is trust, and my experiences as an hr. High touch continued to grow in the saas sector, but also explored avenues to support sustainability and employee growth. Technology and our search for meaning 9781857882605. The second is the collection of all of the references given at the ends. We all know what high tech isthese are the technologies that make us.
In the case of the high tech borrower, lenders are also challenged to somehow bring the human touch to a digital format. In a hightech world where social media platforms have. Selling in a high tech world by frank somma salespop. High tech high touch leadership project management tools. In high tech high touch 1999, john naisbitt et al, forecast that high technology makes team building and team member motivation more difficult. Depending on the number of classes per grade we can stay for several days. John naisbitt the author of the famous book megatrends coined the phrase high tech high touch. In an age of social media, smartphones, selfservice, and six second attention spans, high. Finding the balance between hightech and hightouch in hiring. High tech, high touch is constructed more like a repetitious epic poem of lamentation than it is any real discussion of anything. This high tech world will not work without high touch.
High touch high tech handson science programs summer. Thats why in high tech high touch, john naisbitt decided to revisit a chapter from megatrends, his 1982 bestseller, in which he discussed the split between high tech and what he dubbed high touch. Naisbitt reexamines this idea in his latest book, high techhigh touch. This is particulary true for the modern traveler where the emphasis is on the experience. In fact, naisbitt revisited that topic in 1999 with a book by that title. High touch s corpus christi office is a short distance away. Teachers can utilize this to display what they have done with their students, and get ideas from others teachers.
You will be glad that this is included in the book because solomon provides what seems like a million examples of the good, the bad. Theres a lot of books written on technology and our interaction with it since this book was published. This text offers perspectives and insights on the interplay be. They are empowered like never before and expect businesses to respect that. Many of the transactions between team members now happen via email, cell phone, blog and chat rooms rather than facetoface. In fact, in his later book high tech high touch, naisbitt noted that the two biggest markets in the united states are consumer technology and escape from consumer technology. Sources are simply intended to provide a resource that may contribute to your work efforts, or personal and professional development. High tech, high touch illustrates technical solutions that really work, inspired by effective customer service strategies used by businesses. It is our record of what we have done and how to get there. Timestrapped, screenaddicted, valuesavvy, and socially engaged, their expectations are tougher than ever for a business to keep up with.
He said, we must learn to balance the material wonders of technology with the spiritual demands of. Another great feature of high tech, high touch is the summary at the end of each section wonderfully titled and your point is to indicate that these are just the most important points for you to remember. Ten new directions transforming our lives was published in 1982. To balance high tech with high touch and to increase the lifetime value of the customer, the role of digital tools in lending should be one of augmentation versus replacement of traditional customer strategy.
High touch high tech has emerged as the leader in innovative, handson stem experiments for kids. Naisbitt noted that people really do like high tech. High touch technologies is a software, technology, and communications company delivering solutions and support for over 30 years. We wake up and fall to sleep with our smartphones by our side, often oblivious to those around us. John naisbitts, book, megatrends, predicted, the more high tech we have, the more high touch we will want. High tech vs high touch will the benefits of our evermore tech centric world outweigh the liabilities. John naisbitt, nana naisbitt, and douglas philips provide valuable insight into important technological, social, cultural, and artistic developments, which, while happening right under our noses, are blurred by an everaccelerating world of. Balancing hightech and hightouch customer experience. High touch high tech of the twin cities minnesota field. The more high tech there is, he wrote, the greater the need for the antidote of high touch. Delivering a hightech, hightouch customer experience in. India is the coming nation in business travelin more ways than one. The book describes a recent conference on flying cars. The company knows that taking a high touch approach to taking care of its peopletreating them like human beings and connecting them to a bigger missionis a powerful motivator.
Heidi toffler, although not listed as an author, contributed significantly to the book. Amy glaser, senior vice president with adecco staffing usa in jacksonville, fla. High touch and high tech frank somma is a lifelong salesperson who has used neurolinguistic programming to develop his own approach to sales and selling in a high tech world. Technology and our search for meaning 9780767903837. Headquartered in wichita, kansas, high touch also has locations throughout the midwest. Hth student projectsthese projects are examples of the work that is done at all of the high tech high schools. Long laundry lists of statements, both of facts and of melancholy poetic conjecture, which never build to any kind of analysis. Research shows that kids lose an average of one month of learning over the summer break. In her upcoming webinar for mightyrecruiter, rebecca explores the challenges of recruiting in todays dynamic recruiting landscape and shares her high tech high touch recruiting techniques for successfully snaring. Hightech, hightouch customer service audiobook by micah. In this interview, frank talks about how b2b sales should really be called p2p person to person and how to be high touch in a high tech world. What was one of the most memorable moments of hightech, hightouch customer service. Headhunting, technology, and economic transformation by james e.
High tech high touch was defined as the conscious integration of technology into our lives p. Certainly look at neil postman, sherry turkle, nicholas carr, nancy baym, to name a few. That is they like the excitement, the change, the novelty, the speed and rapid access to information, they like new and innovative ways of. Mix of personal touch and high tech crucial in sales. It was on the new york times best seller list for two years, mostly as no. Our 10th graders joined high schoolers all around the country in recognizing banned books week. John naisbitt first developed the concept of high tech, high touch in his 1982 bestseller megatrends. As tech savvy as customers have become, the majority still prefer a human touch when interacting with their favorite products and brands. Banned books week is an awareness campaign that aims to recognize and open dialogues around the freedom to read. One of the trends discussed was high tech, high touch, which discussed the need for balance between technology and human interaction.
High tech high touch is a cautionary tale that shows us how to make the most of technologys benefits while minimizing its detrimental effects on our culture. Lifemoxie offers a variety of services to help companies develop effective corporate mentoring programs. How to offer a hightouch experience in a hightech world. The country has registered the fastestgrowing corporate travel spend of any major market for each of the past six years, according to the annual global business travel association bti outlook, expanding by doubledigit percentages every 12 months. The great irony of the high tech age is that weve become enslaved to devices that were supposed to give us freedom. Can a balance between hightech and hightouch be found. It was explored further by naisbitt in his followup book high techhigh touch. In an age of twitter, smartphones, and selfservice kiosks, high tech but still high touch customer service is the answer. Hightech, hightouch customer service micah solomon. John naisbitt born january 15, 1929 in salt lake city, utah is an american author and public speaker in the area of futures studies. Our team our scientists are qualified professionals and educators who love teaching science and are well versed in encouraging children to explore the many wonders of science and learn how science impacts their lives and.
A resource included in our lists does not imply a recommendation. This annual event was established in 1982 by the american library association. Coverdill and william finlay, american journal of sociology 125, no. Determine which option best suits the circumstance. Coverdill and william finlay invite readers into the dynamic world of headhunters, personnel professionals who acquire talent for businesses and other organizations on a contingentfee basis.
Naisbitts law, balance technology and humanity, must be the goal for any successful. Hightech, hightouch customer service is a necessary read. High tech high touch recruiting provides recruiters with an endtoend process for recruiting the highest caliber talent who, after they are hired, will become engaged employees. His point was that as we deal more and more with this intrusion of the globally connected, instant on, information overload, we must also make sure we increase the high touch right along with it. By continuing we assume you accept the use of cookies. These are unique technology solutionsbased on digital libraries, portals, email notifications, and database interfaces to the. Listen to high tech, high touch customer service inspire timeless loyalty in the demanding new world of social commerce by micah solomon available from rakuten kobo. This book will get you up to speed and make a difference in how customers and potential customers perceive you. We use cookies to ensure a smooth browsing experience. The first is from the original book, and it contains only references to books and dissertations. High tech high touch decodes our interaction with technology through the human lenses. Anyone remember the book megatrends, authored by futurist john naisbitt back in 1982. High tech high touch is an aha book of the first order. These programs encourage students to expand their thinking and problemsolving skills with many opportunities for both individual and collaborative projects.
With locations in the united states, canada, singapore, china, south korea, turkey, qatar, united arab emirates, nigeria, vietnam and morocco we serve more than 16 million children annually. In 1984, the team incorporated and formed high touch technologies, which focused on a platform of providing software, upgrades, and technical support. Technology and our search for meaning, focuses on how technology was designed to free us from routine work, but the unanticipated consequence is that we have developed a form of codependency. High touch acquired pinnacle computer solutions december 2015 in san antonio, texas. Focusing on the effects of technology in reshaping society, the book brings together a mountain of evidence implicating. High touch high tech scientists try to see each class individually and can conduct up to three 90 minute sessions or 4 70 minute sessions in a day with no more than 34 students in each session. Start a free 30day trial today and get your first audiobook free. One time a proposal can be delivered by high tech email, next time it might be more effective to deliver it with high touch in person. I am truly impressed by the futuristic insight that alvin and his wife heidi showed when they were writing this book 25 years ago. While emphasizing the overall importance of building high touch relationshipbuilding skills, the book outlines how these can be blended successfully with high tech. He theorized that in a world of technology, people long for personal, human contact.